Virat Kohli-Backed WROGN Faces 29.2% Revenue Decline and Rising Losses in FY24
WROGN, the men's apparel brand backed by cricket icon Virat Kohli, has faced a significant decline in revenue and profits over the past year, with its revenue plummeting by 29.2% and losses rising 28.2% to Rs 56.76 crore. Despite attempting to cut costs, the company's overall expenditure decreased by 24.7% to Rs 305.56 crore, but its outstanding debt surged to Rs 636.58 crore.
Key Highlights:
WROGN's revenue from operations dwindled to Rs 243.75 crore in FY24, a 29.2% drop from Rs 344.3 crore in FY23.
The company's losses jumped to Rs 56.76 crore in FY24, a 28.2% increase from Rs 44.26 crore in FY23.
Cost of materials accounted for 53.6% of total expenses, which slid 29% to Rs 163.91 crore in FY24.
Employee benefits expenses decreased by 7.5% to Rs 32.26 crore, while commi...