Mitra, FMCG Direct-to-Consumer Startup, Secures Rs 11 Crore in Pre-Series A Funding
New Delhi: Mitra, a direct-to-consumer startup in the fast-moving consumer goods (FMCG) space, has successfully raised Rs 11 crore in its pre-Series A funding round. The investment is led by Bestvantage Investments, a leading venture capital firm, with an additional participation from a Dubai-based strategic family office headed by Mr. Surya, who contributed Rs 5 crore.
The pre-Series A round also saw strategic investments from esteemed individuals such as Arjun Vaidya, founder of V3 Ventures and ex-Dr Vaidya, Ashok, Ajay Kumar, ex-COO of Pizza Hut, and others. This investment round was supported by strategic mentors and advisors like Mahesh from Hyderabad.
Mitra, founded in 2022, focuses on producing a wide array of food products, including flour and oil, through its state-of-the-a...