What are Backlinks In SEO?
In the realm of Search Engine Optimization (SEO), backlinks are pivotal elements influencing a website's visibility and credibility. Essentially, a backlink is a hyperlink from one website to another, serving as a vote of confidence and indicating trustworthiness. Search engines, like Google, view backlinks as a crucial factor in determining a site's authority, with more high-quality links relating to higher search rankings. Quality matters, as links from authoritative and relevant sources carry more weight. Building a strong backlink profile requires a strategic approach, focusing on creating valuable content that naturally attracts links and engaging in ethical practices like outreach and guest posting. Prioritising quality over quantity is essential, as an organic and reputable backlin...