Gurugram-based jewelry startup Trisu has secured an undisclosed amount of investment in a pre-seed funding round, co-led by All In Capital, JK Tyres, and Amaanta Group, with participation from angel investors Himanshu Aggarwal and Sumer Sethi.
The funds, which will be primarily used to enhance customer acquisition, drive product innovation, and support market expansion, are expected to propel the company’s growth plans. Trisu, founded by Saloni Chopra in 2023, specializes in gold vermeil jewelry with 18-karat gold plating that is five times thicker than standard gold plating, using silver as the base metal.
The company aims to provide affordable gold alternatives to Indian consumers, particularly those aged 30-60, who can enjoy high-quality jewelry at a fraction of the cost of solid gold. With a manufacturing facility in Jaipur, Trisu has already achieved 24x growth and attracted over 5,000 active users in just eight months of operation.
Trisu’s unique selling point lies in its superior plating style, which is driving sales across various product categories, including chains, necklaces, and bracelets. The company plans to expand its presence across all marketplaces, including quick commerce platforms.
Key highlights of Trisu’s growth plans include:
- Generating $1 million (Rs 8 crore) in monthly recurring revenue by 2025
- Opening ten shops and five exclusive outlets by December 2026
- Expanding its presence across all marketplaces, including quick commerce platforms
With this pre-seed funding, Trisu is poised to accelerate its growth plans and become a leading player in the Indian jewelry market.